The best part about "selling" Real Estate is that there is no selling involved. The process is simple... when a client comes to you with a need, all you have to do is listen, understand the need and then solve any problems or remove any obstacles that get in the way.

While it’s not usually easy, his formula seems to work, as Alan has been in real estate for over 35 years. For the past 29 years, he’s been a top producing ERA Shields Real Estate agent and has been rated among the top 1% of real estate agents nationwide, based on annual sales volume. 

With Alan’s and ERA Shields Real Estate’s expertise, families are able to achieve their real estate goals with a professional and thoughtful team at their fingertips. Give us a call or send us an email today so we can begin working for you!

Thank you for visiting today. If this is your first visit, take your time and look around. I have plenty of information and resources available to you. If you are a return visitor, thank you. I would love to hear from you and tell you how I can serve all your real estate needs.

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Setting the Price

The price is the first thing buyers notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Several factors will contribute to your final decision. First, you should compare your house to others that are in the market. If you use an agent, he/she will provide you with a CMA (Comparative Market Analysis). The CMA will reflect the following:

  • houses in your price range and area that were sold within the last half-year
  • asking and selling prices of houses
  • current inventory of houses on the market
  • features of each house on the market

From the CMA, you will learn the difference between the asking price and selling price for all homes sold, the condition of the market, and other houses comparable to yours.

Also, try to find out what types of houses are selling and see if it applies to your area. Buyers follow trends, and these trends can help you set your price.

Always be realistic. Understand and set your price to reflect the current market situation.

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Alan Wilaby

Colorado Springs, CO 80919
Phone: 719-338-1100
Email: alanw@erashields.com

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